CONFERENCE

About The Conference

The conference, "Innovation in Tradition: Navigating Cultural Heritage and Business Sustainability," aims to bring together experts, practitioners, and enthusiasts from diverse fields to explore the intersection of cultural heritage and business sustainability. This unique event will delve into how businesses can innovate by leveraging cultural heritage, fostering sustainable models that honor traditions while driving future growth. Attendees will engage in insightful discussions, networking opportunities, and collaborative workshops to share best practices and develop actionable strategies for sustainable business innovation rooted in cultural heritage

Conference Theme

28th MACFEA-FBC INTI IU International Conference 2024 seeks to foster dialogue and collaboration among stakeholders to exploring the rapidly evolving digital consumer landscape, with a key theme of "Navigating the Digital Consumer Landscape: Innovations, Challenges, and Opportunities". We welcome submissions that address, but are not limited to, the following themes:

Digital Transformation (artificial intelligence, data privacy)
Sustainability
Ethical Consumption
Social Innovation
Consumer Trust
Brand Loyalty
Consumer Health, Wellness Trends and Quality of Life
Consumer Financial Literacy
Consumer Empowerment
Globalisation
Consumer Behaviour
Consumer Law, Protection, and Advocacy
Family Economics and Management
Consumer Product and Design