Distinguished Guests, Esteemed Colleagues, Ladies, and Gentlemen,

Good day, and a very warm welcome to the 28th MACFEA-FBC INTI IU International Conference 2024. It is both an honour and a privilege to stand before you as the Conference Chair for this prestigious event.

This year’s conference, hosted by the Faculty of Business and Communication (FBC) at INTI International University (INTI IU) in collaboration with the Malaysian Consumer and Family Economics Association (MACFEA), marks a significant milestone in our collective efforts to explore, understand, and navigate the rapidly evolving digital consumer landscape.

The theme of our conference, "Navigating the Digital Consumer Landscape: Innovations, Challenges, and Opportunities," reflects the profound changes we are witnessing in consumer behaviour, driven by technological advancements and digital transformation. As we delve into the complexities of this new era, we are presented with not only remarkable opportunities but also formidable challenges that require innovative solutions and collaborative efforts across disciplines.

This conference serves as a crucial platform for academics, researchers, and industry professionals from diverse fields to come together, share insights, and foster meaningful discussions on the dynamics of the digital consumer ecosystem. Over the next few days, we will explore a wide range of topics, from cutting-edge innovations and consumer trends to the ethical considerations and challenges that accompany this digital revolution.

Our programme is filled with thought-provoking presentations, engaging panel discussions, and networking opportunities that I am confident will inspire new ideas, collaborations, and strategies. I encourage each of you to take full advantage of this gathering to exchange knowledge, challenge existing paradigms, and contribute to the advancement of our understanding of the digital consumer landscape.

I would like to extend my deepest gratitude to our esteemed speakers, session chairs, and all participants for their invaluable contributions. A special thank you goes to the organising committee and our partners at MACFEA for their tireless efforts in making this conference possible.

As we embark on this intellectual journey together, let us remain open-minded and curious, ready to explore the uncharted territories of the digital age with enthusiasm and rigor. I am confident that the insights and connections made here will resonate far beyond this conference, driving positive change in our respective fields and beyond.

Thank you once again for joining us. I wish you all a fruitful and enriching conference experience.